{"id":9440,"date":"2012-05-31T07:40:04","date_gmt":"2012-05-31T14:40:04","guid":{"rendered":"https:\/\/svapm.org\/?p=9440"},"modified":"2012-05-25T15:35:15","modified_gmt":"2012-05-25T22:35:15","slug":"7-tricks-to-attending-a-conference-on-someone-elses-dime","status":"publish","type":"post","link":"https:\/\/svapm.org\/?p=9440","title":{"rendered":"7 Tricks to attending a conference on someone else\u2019s dime"},"content":{"rendered":"<p style=\"text-align: left\" align=\"center\">Professional Development Series by Laura Lee Rose<\/p>\n<p><a href=\"http:\/\/www.LauraLeeRose.com\" target=\"_blank\">www.LauraLeeRose.com<\/a><\/p>\n<p>Hello, this is Laura Lee Rose \u2013 Corporate Exit Strategist for the Blooming Entrepreneur \u2013 and I am a business and life coach that specializes in time management, project management and work-life balance strategies.\u00a0 As a success and business coach, I encourage continuous learning and sharpening our skills.\u00a0 But with our aggressive work schedules, how does one find the time for self-study?\u00a0 How can one stay ahead of the next generation technology?<\/p>\n<p>One effective way to stay aligned with budding technology and trends is to attend IT and Computer Science Conferences.\u00a0 Unfortunately in today\u2019s economy, many companies are cutting back on travel and conference expenses.\u00a0 Below are 7 tricks to increase your chances of attending a conference on someone else\u2019s dime.<\/p>\n<ol>\n<li>\u00a0Become a speaker at a conference<\/li>\n<li>Volunteer at a conference<\/li>\n<li>Staff the sales or demo booth<\/li>\n<li>Setup client meetings at or near the conference<\/li>\n<li>Commit to bring back 50 sales leads<\/li>\n<li>Conduct off-site User Group meeting in that conference city<\/li>\n<li>Schedule client visits to plants close to the conference site.<\/li>\n<\/ol>\n<p>The bottom line is to increase your value by combining your attendance with other company-valued activities.<\/p>\n<p>Let\u2019s take them one by one.<\/p>\n<p><strong>Become a speaker at a conference<\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>\u00a0<\/strong>This isn\u2019t as difficult as it seems.\u00a0 Conferences normally have open calls for papers and presentations.\u00a0 Create 4 or 5 quick abstracts for various topics.\u00a0 You don\u2019t really need to have the papers fully written.\u00a0 A quick outline is enough to capture the reviewers\u2019 attention.\u00a0 When one of your abstracts is selected, you will have several months to create that hour presentation.\u00a0 Once your paper is accepted, most companies will send you to it.<\/p>\n<p style=\"padding-left: 30px\">If your company still refuses, contact the host of the conference.\u00a0 Most conferences have discretionary budgets to assist with selected speaker\u2019s expenses.<\/p>\n<p><em><strong><span style=\"color: #800000\">\u00a0Note:<\/span><\/strong> \u00a0Being accepted is a numbers game.\u00a0 Therefore, to increase your chances at being accepted, send your abstracts to several conferences and submit different titles to different tracks.\u00a0 For instance, come up with an abstract and title for: the development track; the testing track; the project management track; and the general track.\u00a0 Sometimes a conference will receive many submissions in one area but not in all areas.\u00a0 You can\u2019t predict which track will be \u2018submission light\u2019\u2019 but there will be a track with fewer submissions than all the others.\u00a0 It logically follows that the fewer submission in a track, the higher your chances.<\/em><\/p>\n<p><strong>Volunteer at a conference<\/strong><\/p>\n<p style=\"padding-left: 30px\">\u00a0Contact the conference host or professional organization and offer your services.\u00a0 Most conferences will get many volunteering offers.\u00a0 Therefore, the key here is to be an active member or committee member of that professional organization or association.\u00a0 Networking is key.\u00a0 If you are considered a valued member of their organization throughout the year, they are more likely to sponsor your trip.<\/p>\n<p>\u00a0<strong>Staff the sales or demo booth<\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>\u00a0<\/strong>Offer to staff your company sales and demo booth.\u00a0 This is very effective if you already have a paper accepted.\u00a0 If you illustrate that you will make effective use of your time at the conference, you are more likely to be sent.<\/p>\n<p>\u00a0<strong>Setup client meetings at or near the conference<\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>\u00a0<\/strong>Compose a list of your clients that are either attending the conference or located near the conference city.\u00a0 Propose that you will conduct one-on-one client advocacy and feedback meetings with those clients.\u00a0 Most companies budget face-to-face client meetings to enhance and build good business relationships.\u00a0 This is an economical way to cover this goal.<\/p>\n<p>\u00a0<strong>Commit to bring back 50 sales leads <\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>\u00a0<\/strong>Even though we are in the IT department, the company goal is to make money.\u00a0 One of the best ways to illustrate that you not only understand this, but can help the bottom line is to bring back sales leads.\u00a0 Define a goal for yourself and commit to bring back a significant number of contacts.\u00a0 Some ways to do this:<\/p>\n<ul>\n<li>Pass email-signup sheet at your presentation<\/li>\n<li>Raffle or give away a door prize at your presentation or booth<\/li>\n<li>Attend other presentations and collect business cards<\/li>\n<li>Network at after-hours receptions and Bird-of-a-Feathers discussions<\/li>\n<li>Visit other companies\u2019 booths and collect their information<\/li>\n<li>Pick up company brochures and newsletters which may have additional staff directories.<\/li>\n<\/ul>\n<p style=\"text-align: left\">\u00a0Most of these will be \u201ccold-leads\u201d.\u00a0 Highlight and separate those that have truly expressed interest in your company.\u00a0 Work with your sales staff to understand the target client description, so that you can bring back better leads.<\/p>\n<p>\u00a0<strong>Conduct an off-site User Group meeting in that conference city<\/strong><\/p>\n<p style=\"padding-left: 30px\">\u00a0Most IT companies hosts user group meetings.\u00a0 Check to see if your company has a user group residing in the conference city.\u00a0 Offer to host a special meeting for that specific group.\u00a0 Give your presentation to that user group outside of the conference.\u00a0 Use this time to get client feedback on certain products and services.\u00a0 Announce upcoming releases and promotions.\u00a0 Bring feedback back to your usability and focus groups.<\/p>\n<p>\u00a0<strong>Schedule client visits to plants close to the conference site.<\/strong><\/p>\n<p style=\"padding-left: 30px\">\u00a0Investigate which clients are near the conference site.\u00a0 Schedule a client on-site visit.\u00a0 Clients enjoy it when developers show this level of interest.\u00a0 They will open the labs and show you exactly how they are using your product.\u00a0 You will come away with an in-depth understanding of the client\u2019s pain and usage scenarios.<\/p>\n<p style=\"padding-left: 30px\">When you return, give an executive report about your client visit.<\/p>\n<p>\u00a0<strong>Conclusion:<\/strong><\/p>\n<p>Add value to all your actions.\u00a0 Expand your vision to reach beyond your individual team or group.\u00a0\u00a0 When you attend a conference, not only bring back training materials for the rest of your IT group but bring something of substance back to sales, marketing, usability teams, business analysts and your executives.\u00a0 Before you attend your next conference, actually define significant artifacts for each company division.\u00a0 By following through on these assets it will be much easier to attend your next conference, because everyone will see the exponential merit of sending <strong><em>you<\/em><\/strong>.<\/p>\n<p>If you enjoyed this article, similar articles can be found at Laura Lee Rose\u2019s<a href=\"http:\/\/eepurl.com\/dUi81\" target=\"_blank\"> Professional Career Development Library<\/a>\u00a0 (or subscribe to this link <a href=\"http:\/\/eepurl.com\/dUi81\">http:\/\/eepurl.com\/dUi81<\/a>)<\/p>\n<p>If you are interested in more detail professional coaching or a professional coach to help you stay on target with those goals, please consider one-on-one coaching sessions to propel you forward faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professional Development Series by Laura Lee Rose www.LauraLeeRose.com Hello, this is Laura Lee Rose \u2013 Corporate Exit Strategist for the 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