{"id":4721,"date":"2010-08-06T00:01:38","date_gmt":"2010-08-06T07:01:38","guid":{"rendered":"https:\/\/svapm.org\/?p=4721"},"modified":"2010-08-03T10:51:03","modified_gmt":"2010-08-03T17:51:03","slug":"social-media-maturity-model-where-is-your-company","status":"publish","type":"post","link":"https:\/\/svapm.org\/?p=4721","title":{"rendered":"Social Media Maturity Model – Where is your company?"},"content":{"rendered":"
\"4<\/a>
Many companies are still in Stage 1 or 2 today.<\/figcaption><\/figure>\n

After talking to many companies over the last few years about Social Media, I put together a model for the different stages that companies go through with social media. There seems to be 4 stages: Pre-Social, Connection, Engagement, Social Advantage.<\/p>\n

Stage 1: Pre-Social<\/strong><\/p>\n

Companies in this stage have not yet tried to do anything in the Social Web. \u00a0They don\u2019t have a page on Facebook or any other Social network. \u00a0They don\u2019t have a Twitter account. \u00a0Their websites tend to be traditional, 1-way push brochures without a way for their customers to interact with them or each other.<\/p>\n

Stage 2: Connection<\/strong><\/p>\n

Companies in this stage might have started to experiment with Social Media. \u00a0Many have a Facebook, MySpace, or Twitter account\/page. \u00a0But, sadly, they have not put in the investment to really start meaningful conversions with their customers. \u00a0I find these companies might slap a Facebook icon on their website and are passively collecting fans, but don’t know what to do with this asset. \u00a0They are also sending out the same marketing messages that they might send out in an email here. \u00a0They see Social Media as just another communication channel.<\/p>\n

Stage 3: Engagement<\/strong><\/p>\n

Companies at this stage are beyond connection and are starting to truly engage with their customers. \u00a0They might have a blog, forum, or a community. \u00a0Some are extracting value by using SM for customer service, light customer research, or public relations. \u00a0There are real conversations happening here with customers, vendors, partners, and employees. \u00a0But, they have not taken the final step to utilize Social Media to\u00a0improve their product\/services and innovate together.<\/p>\n

Stage 4: Social Advantag<\/strong>e<\/p>\n

These companies are social, have living\/breathing 2-way websites and applications. \u00a0They are reaping the rewards of being truly in lockstep with their customers. \u00a0From marketing\/sales to product development to customer service, every department in the company is integrated with the customer, so they can deliver value in the fastest, most efficient, most innovative, and most profitable manner. The following companies are good examples of companies that I believe are in the final Social Media stage.\u00a0 Where is your company?<\/p>\n

For Project Managers who are tasked with starting or building their Social Media efforts for their company, keep the long-term goal in mind. \u00a0Social Media done correctly can lead to breakthrough business results if you get to Stage 3 or 4. \u00a0It just takes some resources, commitment, a customer-orientation, and some creativity.<\/p>\n

\"These<\/a>
These companies are profiting from strong Social Media efforts.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Social Media is no longer just a fad with companies. There seems to be 4 major stages that companies go through before they get to “Social Advantage.”<\/p>\n","protected":false},"author":1502,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,1],"tags":[800,811,142,814,813,809,794,821,817,816,819,820,818,810,812,805,815],"class_list":["post-4721","post","type-post","status-publish","format-standard","hentry","category-leadership","category-miscellaneous","tag-amazon","tag-blog","tag-community","tag-dell","tag-dominos-pizza","tag-engagement","tag-facebook","tag-forum","tag-intuit","tag-mint","tag-pre-social","tag-social-advantage","tag-social-media-maturity-model","tag-southwest-airlines","tag-starbucks","tag-twitter","tag-zappos"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts\/4721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/users\/1502"}],"replies":[{"embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4721"}],"version-history":[{"count":0,"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts\/4721\/revisions"}],"wp:attachment":[{"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}