{"id":1280,"date":"2008-09-24T01:00:00","date_gmt":"2008-09-24T08:00:00","guid":{"rendered":"https:\/\/svapm.org\/2008\/09\/24\/a-letter-to-executives\/"},"modified":"2019-08-07T14:34:02","modified_gmt":"2019-08-07T21:34:02","slug":"a-letter-to-executives","status":"publish","type":"post","link":"https:\/\/svapm.org\/?p=1280","title":{"rendered":"A Letter to Executives"},"content":{"rendered":"<p><img decoding=\"async\" align=\"left\" alt=\"PMI logo\" title=\"PMI logo\" src=\"https:\/\/svapm.org\/wp-content\/uploads\/2008\/09\/logoweb475.thumbnail.gif\" \/>In the PMI NorCal Symposium 2008 just concluded at Stanford University, Esteri Hinman, a Capability Owner at Intel&#8217;s Corporate Platform Office, included a fabulous letter to executives in her presentation.\u00a0 The letter is too good&#8211;and relevant&#8211;to go unnoticed, so here it is.\u00a0 Please feel free to pass it along to others who need it.<!--more--><\/p>\n<p><!--[if gte mso 9]&amp;amp;amp;amp;gt;        1024x768   --><!--[if gte mso 9]&amp;amp;amp;amp;gt;     Normal   0         false   false   false                                 --><!--[if gte mso 9]&amp;amp;amp;amp;gt;     --> <!--  \/* Font Definitions *\/  @font-face \t{font-family:Wingdings; \tpanose-1:5 0 0 0 0 0 0 0 0 0; \tmso-font-charset:2; \tmso-generic-font-family:auto; \tmso-font-pitch:variable; \tmso-font-signature:0 268435456 0 0 -2147483648 0;} @font-face \t{font-family:\"MS Mincho\"; \tpanose-1:2 2 6 9 4 2 5 8 3 4; \tmso-font-alt:\"\u00ef\u00bc\u00ad\u00ef\u00bc\u00b3 \u00e6\u02dc\u017d\u00e6\u0153\u009d\"; \tmso-font-charset:128; \tmso-generic-font-family:roman; \tmso-font-format:other; \tmso-font-pitch:fixed; \tmso-font-signature:1 134676480 16 0 131072 0;} @font-face \t{font-family:Verdana; \tpanose-1:2 11 6 4 3 5 4 4 2 4; \tmso-font-charset:0; \tmso-generic-font-family:swiss; \tmso-font-pitch:variable; \tmso-font-signature:536871559 0 0 0 415 0;} @font-face \t{font-family:\"\\@MS Mincho\"; \tpanose-1:0 0 0 0 0 0 0 0 0 0; \tmso-font-charset:128; \tmso-generic-font-family:roman; \tmso-font-format:other; \tmso-font-pitch:fixed; \tmso-font-signature:1 134676480 16 0 131072 0;}  \/* Style Definitions *\/  p.MsoNormal, li.MsoNormal, div.MsoNormal \t{mso-style-parent:\"\"; \tmargin:0in; \tmargin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-fareast-font-family:\"MS Mincho\";} @page Section1 \t{size:8.5in 11.0in; \tmargin:1.0in 1.25in 1.0in 1.25in; \tmso-header-margin:.5in; \tmso-footer-margin:.5in; \tmso-paper-source:0;} div.Section1 \t{page:Section1;}  \/* List Definitions *\/  @list l0 \t{mso-list-id:1406146198; \tmso-list-type:hybrid; \tmso-list-template-ids:1353376600 1270525212 2062064866 -92921318 -1253652134 1055058974 -680873954 68855172 1102761924 115644026;} @list l0:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\u00ef\u201a\u0178; \tmso-level-tab-stop:.25in; \tmso-level-number-position:left; \tmargin-left:.25in; \ttext-indent:-.25in; \tfont-family:Wingdings;} @list l0:level2 \t{mso-level-start-at:167; \tmso-level-number-format:bullet; \tmso-level-text:\u00e2\u20ac\u201c; \tmso-level-tab-stop:.75in; \tmso-level-number-position:left; \tmargin-left:.75in; \ttext-indent:-.25in; \tfont-family:Verdana;} ol \t{margin-bottom:0in;} ul \t{margin-bottom:0in;} --> <!--[if gte mso 10]&amp;amp;amp;amp;gt;   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Times New Roman\"; \tmso-ansi-language:#0400; \tmso-fareast-language:#0400; \tmso-bidi-language:#0400;}  --><\/p>\n<p>Dear Executive,<\/p>\n<p>We know you want to change the way we do business <em>NOW<\/em>.\u00a0 We recognize the business needs driving that change.\u00a0 But, it isn&#8217;t that simple.\u00a0 Transformational change takes time, lots of time.\u00a0 Our own people will struggle against that change.\u00a0 Changing people is hard work.\u00a0 Here&#8217;s how you can help us: <\/p>\n<ul>\n<li><!--[if !supportLists]--><!--[endif]-->Don&#8217;t give out a mandate unless you have the fortitude to stay with it through the <em>YEARS<\/em>.<\/li>\n<li><!--[if !supportLists]--><!--[endif]-->Provide clear prioritization: we can&#8217;t change everything at the same time.<\/li>\n<li><!--[if !supportLists]-->Celebrate the baby steps: loudly.<\/li>\n<li><!--[if !supportLists]-->Above all, remember this is about changing people&#8217;s <em>behavior<\/em>: role model the behavior&#8217;s we want, and <em>catch people doing it right<\/em>.<\/li>\n<\/ul>\n<p>Sincerely,<strong><br \/>\n<\/strong>Your Corporate Change Agents<\/p>\n<p>Thank you, Esteri.<br \/>\n<!--[if gte mso 9]&amp;amp;amp;amp;gt;        1024x768   --><!--[if gte mso 9]&amp;amp;amp;amp;gt;     Normal   0         false   false   false                                 --><!--[if gte mso 9]&amp;amp;amp;amp;gt;     --> <!--  \/* Font Definitions *\/  @font-face \t{font-family:\"MS Mincho\"; \tpanose-1:2 2 6 9 4 2 5 8 3 4; \tmso-font-alt:\"\u00ef\u00bc\u00ad\u00ef\u00bc\u00b3 \u00e6\u02dc\u017d\u00e6\u0153\u009d\"; \tmso-font-charset:128; \tmso-generic-font-family:roman; \tmso-font-format:other; \tmso-font-pitch:fixed; \tmso-font-signature:1 134676480 16 0 131072 0;} @font-face \t{font-family:Verdana; \tpanose-1:2 11 6 4 3 5 4 4 2 4; \tmso-font-charset:0; \tmso-generic-font-family:swiss; \tmso-font-pitch:variable; \tmso-font-signature:536871559 0 0 0 415 0;} @font-face \t{font-family:\"Comic Sans MS\"; \tpanose-1:3 15 7 2 3 3 2 2 2 4; \tmso-font-charset:0; \tmso-generic-font-family:script; \tmso-font-pitch:variable; \tmso-font-signature:647 0 0 0 159 0;} @font-face \t{font-family:\"\\@MS Mincho\"; \tpanose-1:0 0 0 0 0 0 0 0 0 0; \tmso-font-charset:128; \tmso-generic-font-family:roman; \tmso-font-format:other; \tmso-font-pitch:fixed; \tmso-font-signature:1 134676480 16 0 131072 0;}  \/* Style Definitions *\/  p.MsoNormal, li.MsoNormal, div.MsoNormal \t{mso-style-parent:\"\"; \tmargin:0in; \tmargin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-fareast-font-family:\"MS Mincho\";} a:link, span.MsoHyperlink \t{font-family:Arial; \tmso-ascii-font-family:Arial; \tmso-hansi-font-family:Arial; \tmso-bidi-font-family:Arial; \tcolor:black; \ttext-decoration:underline; \ttext-underline:single;} a:visited, span.MsoHyperlinkFollowed \t{color:purple; \ttext-decoration:underline; \ttext-underline:single;} @page Section1 \t{size:8.5in 11.0in; \tmargin:1.0in 1.25in 1.0in 1.25in; \tmso-header-margin:.5in; \tmso-footer-margin:.5in; \tmso-paper-source:0;} div.Section1 \t{page:Section1;} --> <!--[if gte mso 10]&amp;amp;amp;amp;gt;   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Times New Roman\"; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-ansi-language:#0400; \tmso-fareast-language:#0400; \tmso-bidi-language:#0400;}  --><\/p>\n<p><strong>Randy Englund<\/strong><strong>, NPDP, CBM<\/strong><br \/>\nExecutive Consultant,\u00a0Englund Project Management Consultancy<br \/>\n<a href=\"http:\/\/www.englundpmc.com\/\">www.englundpmc.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the PMI NorCal Symposium 2008 just concluded at Stanford University, Esteri Hinman, a Capability Owner at Intel&#8217;s Corporate Platform 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