{"id":1101,"date":"2008-07-08T16:02:00","date_gmt":"2008-07-08T16:02:00","guid":{"rendered":"https:\/\/svapm.org\/2008\/07\/08\/a-penny-for-your-thoughts\/"},"modified":"2019-08-07T14:34:50","modified_gmt":"2019-08-07T21:34:50","slug":"a-penny-for-your-thoughts","status":"publish","type":"post","link":"https:\/\/svapm.org\/?p=1101","title":{"rendered":"A Penny for Your Thoughts?"},"content":{"rendered":"

The latest San Francisco magazine contains an article on a new platform called Mugsy and a company, Pure Verticals, that is planning to use it to give the general public (well, the web-savvy public anyway) a cut of advertising action. http:\/\/www.sanfranmag.com\/story\/get-your-commerce<\/a><\/p>\n

The technology allows any web site to embed product advertisements or purchasing links and get paid when anyone clicks on them.\u00a0 You’d post something (say, a new video, a blog) on your site and tell your friends about it.\u00a0 On your site would be your thoughts on a product that you particularly enjoy, and the corresponding links would show up on your page, ready for action.<\/p>\n

I particularly like this line from the article (quoted here without the acronym definitions): “: leveraging P2P: exchanges with B2P: while simultaneously promoting WOMM: via UGC,,,”.\u00a0 But I digress.<\/p>\n

The author of the article, Henry Jones, asks “are we truly ready to inject such overt commerce into our personal exchanges?”<\/p>\n

What do you think?\u00a0 Are we?<\/p>\n

Anita Wotiz
\nwww.duckpondsoftware.com<\/a> (see the Consulting tab)
\nInstructor, UCSC Extension, SEQ Program<\/a>
\nSoftware Requirements Engineering and Management<\/a> (next class starts Aug 5 2008)
\nSoftware Project Planning, Monitoring, and Management<\/a> (next class Oct\/Nov 2008)<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest San Francisco magazine contains an article on a new platform called Mugsy and a company, Pure Verticals, that […]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[64,293,297,218,216,103,298],"class_list":["post-1101","post","type-post","status-publish","format-standard","hentry","category-communications","tag-communication","tag-connections","tag-creative-thinking","tag-entrepreneurship","tag-industry-trends","tag-persuasion","tag-ucsc-extension"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1101"}],"version-history":[{"count":1,"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts\/1101\/revisions"}],"predecessor-version":[{"id":14007,"href":"https:\/\/svapm.org\/index.php?rest_route=\/wp\/v2\/posts\/1101\/revisions\/14007"}],"wp:attachment":[{"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svapm.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}